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OUR PEOPLE

Core TeamLeadership & Vision

The minds shaping strategy, creative direction, operational excellence and innovation across Heritage Business Solutions.

Portrait of Qasim Mehdi, Chief Executive Officer

Qasim Mehdi

Chief Executive Officer

PROFILE

Qasim Mehdi

Chief Executive Officer

Vision & StrategyAI AdoptionGrowth LeadershipPublishing Legacy

With over 20 years of success in consulting, business development, and management, Qasim Mehdi leads HBS with a rare mix of vision, expertise, and entrepreneurial drive. A Law Graduate with a Master’s in Economics, he has built and scaled ventures across diverse industries—turning strategy into results at every step.

Rooted in Lahore’s rich literary heritage, Qasim steers Heritage Publications, delivering acclaimed titles on politics, history, and the economy. Earlier, his sharp commentary in leading English newspapers showcased his deep insight into Pakistan’s socio-economic landscape.

At HBS, Qasim’s focus is clear: harness technology to revolutionise event management and marketing. Blending business acumen, legal know-how, and media expertise, he inspires his team to think bigger, move faster, and push creative boundaries that resonate locally and globally.

Portrait of Shaigan Azhar, Head of Marketing & Strategic Communications

Shaigan Azhar

Head of Marketing & Strategic Communications

PROFILE

Shaigan Azhar

Head of Marketing & Strategic Communications

Brand ArchitectureIntegrated CampaignsPartnershipsStorytelling

With over a decade of hands-on experience in Brand Strategy, Corporate Communications, and Large-Scale Event execution, Shaigan Azhar brings a rare blend of Creativity, Leadership, and Business Acumen. His career spans key roles in Banking, Development, and Creative industries leading marketing teams at institutions like FINCA, Bank Alfalah, and the Pakistan Cricket Board & Roshan Rahain before taking charge of Head of Strategy at Heritage Business Solutions.

Shaigan’s strength lies in building Brands that resonate deeply with audiences. From launching multi-city campaigns and repositioning products for profitability, to forging high-value partnerships and crafting integrated digital strategies, he thrives on turning ideas into impact.

At the heart of his work is a passion for storytelling, collaboration, and results. Whether he’s managing teams, solving tough marketing problems, or setting the stage for a national campaign, Shaigan brings clarity, energy, and a people-first mindset to everything he does.

Portrait of Col (R) Zia, Director of Business Development

Col (R) Zia

Director of Business Development

PROFILE

Col (R) Zia

Director of Business Development

Business DevelopmentClient TrustLarge-Scale ExecutionOperational Excellence

With over three decades of leadership—spanning a decorated career in the Armed Forces and senior roles at the Defence Housing Authority—Col (R) Zia brings unmatched strategic insight and operational excellence to Heritage Business Solutions. He leads growth with a clear focus: building trusted client relationships and delivering world-class event management and creative solutions. From high-profile corporate gatherings to large-scale public festivals, he drives every project from concept to execution, ensuring flawless delivery and measurable impact.

Col Zia’s approach blends precision, creativity, and an instinct for what resonates. Whether orchestrating immersive brand activations, producing AI-powered TVCs, or crafting integrated digital campaigns, he thrives on turning bold ideas into unforgettable experiences. Fueled by a passion for photography, music, and disciplined wellness, he channels his energy into making HBS the go-to name for transformative events that leave a lasting impression.

Portrait of Dr. Ayesha Mirza, Head of Creative & Digital Media

Dr. Ayesha Mirza

Head of Creative & Digital Media

PROFILE

Dr. Ayesha Mirza

Head of Creative & Digital Media

Creative DirectionDigital MediaContent InnovationBrand Narratives

With 14 years of experience in advertising, brand communications, and digital media, Dr. Ayesha Mirza brings a rare mix of creativity, strategy, and storytelling to Heritage Business Solutions.

Her career spans collaborations with leading agencies like Ogilvy Pakistan, Red Communications Arts, and Mullen Lowe & Rauf—where she delivered award-winning campaigns for iconic brands including Nestlé CERELAC, FRUITA VITALS, MILKPAK, Philip Morris, Kashmir Cooking Oil, and Oye Hoye.

Ayesha thrives on turning insights into ideas that spark engagement and loyalty. From crafting integrated digital strategies to producing high-impact advertising campaigns, she ensures every project is both visually striking and strategically sound.

Passionate about innovation and brand building, she leads HBS’s Creative & Digital Media division with the goal of helping clients shine across every platform—building stories that not only stand out, but truly connect.